First Facebook, Now iOS 11: QR Codes Rock, and Are On a Roll!

Hello CultureSpots family!

 

If you’re still doubting that QR codes are not only here to stay, but gaining serious momentum, then today’s post may convince you once and for all.

 

The last time I reached out to you, we were very excited to share the news about Facebook’s new QR code reading capability on all smartphones having an up-to-date version of the mobile Facebook app installed. (If you missed our post, CLICK HERE!).

 

Within days, Apple announced that their latest iPhone’s iOS release (iOS 11), has it’s own QR code reader that is built in to the iPhone’s CAMERA app.  Just to clarify, iOS 11 is available on ALL iPhones from the iPhone5s on up! (not just the newest iPhone 8 & X).

 

All your visitors will have to do is point their iPhone’s camera at a QR code (displayed on your wall labels, brochures, signage, etc), and their iPhone will automatically understand that it is a QR code and re-direct them to your audio spot or tour on CultureSpots!

 

This 50 second video we found shows exactly how it works:

 

QR codes have been (from the very beginning) one of the 3 easy ways that CultureSpots lets your visitors quickly access a specific Spot, a whole Tour, or your CultureSpots landing page.  But with Facebook’s newest update and the iPhone’s newest iOS release, QR codes have become our recommended way for you to share your audio tours with visitors!

 

There is nothing easier than pointing your iPhone’s camera or Facebook app at a QR code to get into your audio tours instantly!  And there are likely NO OTHER APPS that people of ALL AGES feel more comfortable with than their Facebook and camera apps. (No intimidating techie hurdles anymore!)

 

We’re not the only ones who believe this is a game-changer. If you wonder what some of the technology press is saying, have a quick look at these 3 articles:

  • DIGITAL TRENDS: “QR codes are not all that popular (at least not in the United States), but it looks like Apple is trying to change that.  With iOS 11, you can use your regular camera to scan a QR code, which will take you to the website in question — no third-party app required.”

  • TECHCRUNCH.COM: “Apple’s decision to make QR codes more accessible in iOS 11 gives them a much better chance of finally living up to their hype, many years after their initial introduction.”

  • INVERSE.COM: “Ever wondered why you need to download an app just to scan a QR code you see in a magazine, or on the street, or anywhere else?  So did Apple, which is why the upgraded Camera app includes support for in-camera QR code scans.  Simply open the app, point the device at a code, and a notification at the top of the screen will suggest visiting the link in question.  Simple.”

Let us know what you think, and feel free to reach out to me directly if you have any questions!

Thank you for your continued support.

Enjoy your journey!

Cliff Stevens

Founder, President/CEO of CultureSpots
cliff@culturespots.com

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